VARs will be required to commit their resources to a pre-specified level of training as determined by GE. Additionally, they must allocate resources capable of providing product pre- and post-sales support to their customers. A successful VAR should also actively, independently, and aggressively develop and grow their Multilin customer base. An ideal VAR possesses the following characteristics:
Commitment to doing business for the long term
Experience in the power industry
Qualified resources
Financial stability
Substation automation system products experience
Integration capabilities
Ability to distinguish customer wants and needs
Satisfied customer references with a proven track record
Understanding the value of a solution offering
Risk management procedures
Solid infrastructure
Integrity
Confidentiality - exposure to product design details

Becoming a Value Added Reseller
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