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GE Video on Data Center Decision Points Now Available
Industrial Solutions

GE Video on Data Center Decision Points Now Available

April 1, 2016

New Video from GE’s Critical Power Business Highlights Key “Expand vs. Build” Decision Points for Data Center and Communications Companies


DALLAS — April 1, 2016 — Meeting the growing demand for datacenter and communications capacity raises hard “expand versus build” questions. A new video short released by GE’s Critical Power business (NYSE: GE) explores how power protection and electrical distribution planning can fit into that planning equation.
“Putting power planning upfront in your data center strategies creates smarter total cost of ownership-focused options,” says Jeff Schnitzer, general manager of GE’s Critical Power business. “Newer uninterruptable power supply and power distribution technologies offer great migration options for new facilities, while retrofit upgrade technologies can create high-efficiency, high-density options for existing data centers.”
The video is part of a new series from GE that details the role that reliable, quality and efficient power plays in keeping data center, communications, computing and industrial customers’ operations flowing smoothly. The series, “Power Thoughts,” is available for viewing in the “Topics” section on the company’s information and resource page.
GE’s Critical Power business powers rapidly changing, transformative markets where massive data, communications, computing and operational capacity and growth are redefining how business is done. Customers in data center, communications, computing and industrial markets rely on GE to provide reliable and energy-efficient power to keep energy costs in check and ensure that data, applications and operations flow 24x7. To learn more about GE’s Critical Power business, visit
About GE
GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.
Follow GE’s Critical Power business on Twitter @GEcriticalpower.
About GE Energy Connections
GE Energy Connections designs and deploys industry-leading technologies that turn the world on. We transport, convert, automate and optimize energy to ensure we provide safe, efficient and reliable electrical power. Uniting all the resources and scale of the world’s first digital industrial company, we connect brilliant machines, grids, and systems to power utility, oil & gas, marine, mining and renewables customers, that keep our world running.
For more information, contact: 
Ellen Zeidler
Industrial Solutions
+1 972 244 9497
Matt Falso or Howard Masto 
Masto Public Relations
+1 518 786 6488


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